Chicago and Los Angeles – November 10, 2026 -- Mars has been named Official Salty Snacks Provider of the LA28 Olympic and Paralympic Games and Team USA, with five brands covered: Cheez-It, Pringles, Club, Town House and Combos.
Cheez-It and Pringles lead the five-brand lineup
Cheez-It and Pringles will front the partnership, which Mars says will place the brands across the Games ecosystem. That ecosystem includes fans, athletes, volunteers and the Olympic family. Mars Snacking plans consumer touchpoints in the run-up to the Games, but the release gave no details on them.
Anton Vincent, President of Mars Snacking North America, said the deal reflects Mars' aim of building shared moments of connection through its brands. John Slusher, CEO of U.S. Olympic and Paralympic Properties, said the five brands give fans across the country an authentic way to experience American staples.
Mars brings $65bn+ in combined sales to the sponsorship
Mars cites combined Mars and Kellanova 2025 net sales of more than $65bn. It employs approximately 170,000 Associates. The salty snack brands in the deal sit within that enlarged portfolio.
LA28 offers a 15,000-athlete stage with a new-build-free model
LA28 expects to unite more than 15,000 athletes. Los Angeles will become the third city to host three Olympic Games, after 1932 and 1984, and will host its first Paralympic Games. LA28 is independently funded and non-profit. It will be the first Games since 1948 to build no new permanent infrastructure, and it relies on commercial partnerships alongside licensing, hospitality and ticketing.
Mars Snacking adds an NBCUniversal tie-in for multiplatform coverage
Mars Snacking has also formed a separate partnership with NBCUniversal to support the broadcaster's multiplatform coverage of the Games. Mark Marshall, Chairman of Global Advertising & Partnerships at NBCUniversal, said Mars' portfolio has long been part of the moments audiences share in American homes.