Mars Names Cheez-It, Pringles Official Salty Snacks of LA28, Team USA
Chicago and Los Angeles – November 10, 2026 -- Mars has been named Official Salty Snacks Provider of the LA28 Olympic and Paralympic Games and Team USA, with five brands covered: Cheez-It, Pringles, Club, Town House and Combos.
Cheez-It and Pringles lead the five-brand lineup
Cheez-It and Pringles will front the partnership, which Mars says will place the brands across the Games ecosystem. That ecosystem includes fans, athletes, volunteers and the Olympic family. Mars Snacking plans consumer touchpoints in the run-up to the Games, but the release gave no details on them.
Anton Vincent, President of Mars Snacking North America, said the deal reflects Mars' aim of building shared moments of connection through its brands. John Slusher, CEO of U.S. Olympic and Paralympic Properties, said the five brands give fans across the country an authentic way to experience American staples.