KNOX Hydration Signs Five-Year Deal as Official Beverage of Miami HEAT
Miami – September 29, 2026 -- KNOX Hydration has secured a five-year partnership to become the Official Functional Sports Beverage of the Miami HEAT, marking the brand's formal entry into the United States market.
KNOX enters the US market through an NBA franchise platform
The multi-year agreement gives KNOX access to one of the NBA's most recognized franchises as it launches its no-sugar, no-caffeine electrolyte beverage to American consumers. The beverage is formulated with electrolytes, amino acids, vitamins and minerals targeting hydration, replenishment and recovery.