Italian Trade Agency Launches NYC Wine Week Ahead of Vinitaly USA Debut
New York – September 24, 2026 -- The Italian Trade Agency will roll out Italian Wine Week across the New York Metropolitan Area from October 12 to October 25, 2026, enlisting more than 100 wine retailers in Manhattan, Brooklyn, Queens, and Jersey City to drive consumer traffic ahead of Vinitaly USA's New York debut.
Retail activation precedes trade-only exhibition at Pier 36
The two-week citywide campaign functions as the consumer-facing lead-in to Vinitaly USA, the industry-only exhibition set for October 26-27 at Pier 36. That trade show will draw more than 300 Italian wine producers and over 400 qualified trade professionals for tastings, networking, and business meetings, according to the Italian Trade Agency.