Expansion Hits 40% of New ARR as CS Teams Weigh AI Time Gains
Online – October 31, 2026 -- Expansion ARR now accounts for 40% of total new ARR, up five points year on year, according to a 2025 Benchmarkit SaaS report cited at a ChurnZero webinar. The figure sharpens a decision facing customer success (CS) leaders planning for 2027: whether their teams own retention, expansion, or both.
Unanet ties CSM performance to net bookings across both revenue streams
Unanet's CS team owns retention and expansion, and CSMs are measured on a net bookings basis, said Jeff Davison, the company's Chief Customer Officer. His reasoning: accounts cannot grow unless the company retains them.