Power Hour Starts 365-Day Countdown to 2027 Guinness Record Bid
NEW YORK – October 27, 2026 -- The Power Hour and the Power Play Impact Fund have started a 365-day countdown to a Guinness World Records attempt in October 2027, aiming to synchronize 60 minutes of physical movement across countries, communities and companies.
Launch event at TikTok's New York headquarters opened Advertising Week
The initiative was announced at a gathering hosted at TikTok Headquarters in New York City on the opening day of Advertising Week New York. Attendees included professional athletes, business leaders, family offices, health and wellness leaders and innovators. October 5 was day one of the countdown.
Participation is free and open to any form of movement
Walking, running, dancing and yoga all count. There is no qualifying time, required sport or athletic threshold. The organizers describe the project as an inclusive global movement rather than a traditional fitness event, and participation costs nothing.