Amcor and AVON Partner to Launch Sustainable, Recycle-Ready Refill Pouch in China
SHERIDAN, WYOMING – July 23, 2024 – Amcor, a global leader in responsible packaging solutions, and AVON, a pioneering beauty and personal care company, today announced the launch of the AmPrima™ Plus refill pouch for AVON's iconic Little Black Dress classic shower gels in China. This groundbreaking collaboration signifies a major step forward in sustainable packaging within the beauty industry.
Pioneering Sustainable Packaging
The AmPrima™ Plus refill pouch, crafted from recyclable materials, is designed to reduce the environmental impact of product packaging significantly. Amcor and AVON estimate an impressive 83% reduction in carbon footprint,alongside an 88% and 79% decrease in water consumption and renewable energy usage, respectively, when the pouch is recycled.*