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Enginerds Launches Compass to Track Tech Media Coverage Shifts

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Enginerds Launches Compass to Track Tech Media Coverage Shifts

Marina del Rey, Calif. – September 11, 2026 -- Enginerds has launched Compass, a measurement service tracking how the technology press covers companies, products and technologies against each topic's own 15-month coverage history across more than 140 publications.

Compass classified 47,462 developments in August, finding only 1 in 13 described completed results

The tool measured 47,462 reported developments across 29,256 articles in August 2026, according to founder Alan Koenig. Roughly one in thirteen items described a completed result, with most coverage instead announcing or launching new claims.

System compares topics against their own history rather than counting raw mentions

Compass evaluates whether attention on a given topic is rising or cooling, how unusual that shift is relative to the topic's baseline, what story types drive it, how far claims have progressed, and how coverage is framed. It also tracks which topics increasingly appear together in reporting.

Two free publications anchor the measurement without requiring an account

The Overnight tracks daily coverage and flags surges, week-over-week risers, new names and first-time topic pairings. The Signal Record is a monthly dated issue with methodology and sources; the August 2026 issue is live now.

Paid tiers add comparison tools, alerts and source-linked reports starting at $19

Compass Pro costs $59 per month, with team and API plans also available. A single source-linked topic report is priced at $19, and a free account provides the full instrument for any topic over a 30-day window with no credit card required.

Koenig said the service is built for communications teams, competitive-intelligence analysts, market-research professionals and product strategy leaders who need evidence to explain a technology development. "We don't predict, and we don't tell people what to think. We give them the sourced record and let them judge," he said.

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