Sprout Social

Gong Launches Mission Callisto, Adds Third-Party Data Enrichment to Revenue AI

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Gong Launches Mission Callisto, Adds Third-Party Data Enrichment to Revenue AI

San Francisco – September 30, 2026 -- Gong has launched Mission Callisto, a product suite anchored by Gong Enrich, a new capability that pulls third-party account and contact data directly into its Revenue Graph platform used by more than 5,000 organizations.

Gong Enrich connects to ten data partners to fix fragmented CRM records

The tool lets customers pull data from providers including Apollo, Findymail, Firmable, Kernel, LeadIQ, Lusha, RocketReach, Wiza, ZeroBounce, and ZoomInfo, searched in a customer-defined priority order. Remaining gaps are filled using Gong Credits. Sales reps can complete missing contact details with a single click, or automate enrichment at scale through Custom Agents triggered by specific conditions.

Sprout Social Targets Enterprise Social ROI With AI-Augmented Platform Serving 30,000 Brands

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SHERIDAN, WYOMING - April 14, 2026 - Sprout Social, the social media management platform serving more than 30,000 brands, is centering its current commercial positioning around AI-assisted workflows, tiered enterprise pricing, and a broad network of platform integrations. The company's offering spans content publishing, customer engagement, social listening, analytics, and influencer marketing within a single interface. Primary targets are marketing teams, customer care operations, and cross-functional enterprise workflows that require unified visibility across multiple social channels and measurable return on social investment.