Innovative Eyewear Names Directed Electronics ANZ Distributor
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Miami – September 11, 2026 -- Innovative Eyewear, Inc. (NASDAQ: LUCY; LUCYW) has signed an exclusive distribution agreement with Directed Electronics to bring its Lucyd and Reebok smart eyewear lines to Australia and New Zealand.
Directed secures exclusive rights across two markets
Under the deal, Directed will be the sole distributor of Lucyd and Reebok smart eyewear products throughout Australia and New Zealand. Directed brings more than 20 years of experience commercializing consumer electronics and international brands in the region, operating across OEM, Telematics and Retail divisions with a primary distribution center at Melbourne Airport, Victoria, and additional operations in New Zealand.