EXPO 2027 Belgrade

Serbia Pitches 'Visit Serbia' Tourism Push to Slovak Travel Trade Ahead of Expo 2027

Bratislava – September 21, 2026 -- EXPO 2027 Belgrade brought its "Visit Serbia" roadshow to Bratislava, convening Serbian and Slovak travel and business representatives to forge partnerships ahead of the Western Balkans' first Specialised Expo, scheduled for 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All."

More than 135 countries confirm participation in Belgrade Expo

Organizers expect several million visits over the 93-day event, with over 135 countries having already confirmed participation.

Slovakia becomes first country to sign Expo participation contract

"Slovakia was the first country to sign the Participation Contract for EXPO 2027 Belgrade, reflecting the strong ties between our business communities," said Igor Kovačević, Executive Director of EXPO 2027 Belgrade, who invited Slovak travel professionals to develop itineraries and visit Serbia directly.

Jelena Janković Named First Serbian Global Ambassador for EXPO 2027

Belgrade – September 15, 2026 -- Former world No. 1 tennis player Jelena Janković has been appointed Global Ambassador for EXPO 2027 Belgrade, becoming the first Serbian figure to hold the role as organizers prepare to host an estimated four million domestic and international visitors.

Janković becomes first Serbian to join Expo's international ambassador roster

The 15-time WTA title winner joins a global ambassador group that already includes Usain Bolt, Jackie Chan and Lin Dan. Janković reached the top of the WTA rankings in 2008, competed in four Olympic Games, reached the US Open final and won the Wimbledon mixed doubles title.

Expo confirms over 140 international participants ahead of 2027 opening

EXPO 2027 Belgrade is scheduled to run from May 15 to August 15, 2027, under the theme "Play for Humanity: Sport and Music for All." Organizers have confirmed participation from more than 140 international entities.