ATHENS – October 29, 2026 -- Greek and Serbian business leaders and tourism professionals meet at the InterContinental Athenaeum Athens on 29 October to build partnerships ahead of EXPO 2027 Belgrade, backed by €884 million in bilateral goods trade and roughly €1.27 billion in services trade in 2025.
Serbia's trade ministry reports €884 million in goods trade with Greece for 2025
According to Serbia's Ministry of Internal and Foreign Trade, bilateral trade in goods reached €884 million in 2025. Services trade totalled approximately €1.27 billion.
Roadshow stop opens with a press conference led by EXPO's COO
The Athens event is part of EXPO's international roadshow. It opens with a press conference from 9:30 to 10:30 a.m., featuring Igor Kovačević, Chief Operating Officer and Director of the International Participants Department at EXPO 2027 Belgrade, and Dimitrios Skaikos, Greece's Section Commissioner General.
The main programme runs from 10:30 a.m. to 1:30 p.m. in the Ypsilon and Omikron Rooms. Presentations, a panel discussion and a Q&A will cover participation and commercial opportunities.
B2B speed-networking targets joint travel programmes
Speed-networking sessions will match Greek tourism professionals with Serbian partners. The aim is to develop travel programmes that combine EXPO visits with wider experiences across Serbia. Kovačević described Greece as a natural partner for building cultural and business bridges ahead of the Expo.
EXPO 2027 targets 140 participants and four million visits over 93 days
EXPO 2027 Belgrade, the first Specialised Expo in the Western Balkans, runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All." Organisers expect more than 140 international participants and around four million visits.
More than 250 bilateral business events and over 50,000 business meetings are planned in connection with the Expo.