Amazon's Ships in Product Packaging (SIPP) Revolutionizes E-commerce Packaging: A Call to Action for Brand Owners
SHERIDAN, WYOMING – July 4, 2024 – In a move that is set to reshape the landscape of e-commerce packaging,Amazon has introduced Ships in Product Packaging (SIPP). This innovative standard eliminates the need for secondary packaging, requiring products to be shipped in their original packaging. While this presents a significant opportunity to reduce waste and streamline operations, it also poses new challenges for brand owners seeking to adapt and thrive in this evolving landscape.
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