KETTLER Reinvents Outdoor Living with Modern Brand Identity at spoga+gafa
SHERIDAN, WYOMING – June 13, 2025 – KETTLER Home&Garden is repositioning itself for long-term growth by unveiling a refreshed brand identity that connects its storied legacy with today’s lifestyle expectations. The transformation—developed in collaboration with Hamburg-based communications agency YeS IDEAS—was revealed at this year’s spoga+gafa garden lifestyle trade fair in Cologne and marks a strategic step toward reestablishing KETTLER as the leading name in garden furniture.
Strategic Refresh Anchored in Heritage and Innovation
As a household name in outdoor living, KETTLER is leveraging its brand equity to carve a new path in a competitive market. The goal: to secure its position as the number one garden furniture brand for modern families and households across Germany and beyond. With the support of YeS IDEAS, the company has crafted a brand strategy that balances tradition with forward-looking innovation.