Approach Builds 80+ Custom AI Agents to Tie PR Work to Sales

Image
Approach Builds 80+ Custom AI Agents to Tie PR Work to Sales

Online – October 23, 2026 -- Small PR agency Approach has built more than 80 custom AI agents for clients, and says the real figure is probably higher now, according to its leader Megan in a podcast interview with host Doug.

Every client gets a five-agent stack built by account leads

Each client receives a standard stack of five agents, including one that tracks what reporters are discussing in real time and feeds custom weekly content into client team inboxes. Client experience directors, who are not coders, must build and customize the agents for their accounts. A hired consultancy then helps them work through bugs.

Permuta: Permissions Can't Undo Single-Vendor Government Data Fusion

Image
Permuta: Permissions Can't Undo Single-Vendor Government Data Fusion

Tysons, Virginia – October 23, 2026 -- Permuta Technologies has published the third whitepaper in its series on AI and government, arguing that permissioning and audit logging can monitor single-vendor concentration of citizen data but cannot reverse it once it exists.

The paper, titled "You Can't Permission Your Way Out of Surveillance at Scale," examines the structural risks of AI-enabled, government-facing data fusion at national scale. It responds directly to Palantir's "Institutional Sovereignty in the Age of AI" framing.

Permuta says model-provider safeguards miss the concentration risk

The whitepaper accepts that zero data retention, model-agnostic architecture, granular permissions and continuous audit logging matter for third-party model providers. It argues they do not address a separate, higher-stakes risk: a single vendor ontology concentrating deeply sensitive citizen data across immigration, tax, health and defense agencies.

SpaceX Sets July 14 Falcon 9 Launch for 25th NASA Resupply Mission

Image
SpaceX Sets July 14 Falcon 9 Launch for 25th NASA Resupply Mission

Kennedy Space Center -- SpaceX is scheduled to launch its CRS-25 mission on Thursday, July 14, 2022, at 8:44 p.m. EDT, marking the 25th commercial resupply services launch for NASA.

Cargo Dragon and Falcon 9 roll out to Launch Complex 39A on July 12

SpaceX's Cargo Dragon spacecraft, mounted atop the company's Falcon 9 rocket, was rolled out to the launch pad at NASA's Kennedy Space Center in Florida on July 12, 2022, two days before the planned liftoff.

The launch is planned from Space Launch Complex 39A at Kennedy Space Center.

P&G Taps ISS Microgravity Research for Febreze Touch-Activated Spray

Image
P&G Taps ISS Microgravity Research for Febreze Touch-Activated Spray

United States – October 23, 2026 -- Procter & Gamble's Febreze Unstopables Touch Fabric Spray is the first P&G product to incorporate materials based on the company's space-based research, sponsored by the International Space Station (ISS) National Laboratory. P&G household products are used every day by more than 4 billion people worldwide, more than half the Earth's population.

Touch-activated scent release is the first commercial output of P&G's ISS work

The latest Febreze formulation features touch-activated scent release technology. It contains microscopic capsules of perfume suspended in a liquid that, according to P&G researcher Matt Lynch, looks and feels like water. The capsules release a small burst of fragrance when a hand is rubbed on a sprayed surface or someone walks over it, countering unpleasant odors.

Ursa Major Names Jason Meredith President With Full P&L Control

Image
Ursa Major Names Jason Meredith President With Full P&L Control

BERTHOUD, Colo. – October 23, 2026 -- Ursa Major has promoted Jason Meredith to President, giving him responsibility for the company's full profit and loss as it scales production and prepares to become publicly traded.

Meredith moves from Solid Missile Systems to lead business execution company-wide

Meredith most recently served as President of Solid Missile Systems, where he led program execution and engineering across Ursa Major's growing solid rocket motor portfolio. He joined the company in 2026 to run that unit and expand its solid rocket motor capabilities. In the new role, he will lead business execution across all of Ursa Major.

Pitcher Adds AI App Builder and Agent to Sales Enablement Platform

Image
Pitcher Adds AI App Builder and Agent to Sales Enablement Platform

Global – October 23, 2026 -- Pitcher is repositioning its sales enablement software as an AI-native platform, adding a no-code enterprise app builder called Pitcher Catalyst and an intelligent agent named PIA to its content tools.

Pitcher Catalyst lets teams build data-connected apps in natural language

Catalyst allows teams to create fully functional, data-connected applications inside the Pitcher platform using natural language rather than code. Pitcher markets it as an Enterprise AI App Builder.

Pitcher Pathways converts company data into live presentations

Pitcher Pathways turns a company's data and content into dynamic, live presentations. Advisors and reps use them in client conversations, with the stated aim of increasing revenue.

Fujirebio Europe Swaps Showpad for Pitcher Sales Enablement

Image
Fujirebio Europe Swaps Showpad for Pitcher Sales Enablement

Europe – October 23, 2026 -- Fujirebio Europe has replaced Showpad with Pitcher's sales enablement platform, citing deeper integration with Salesforce CRM and Microsoft SharePoint 365 as the reason for the switch.

Fujirebio Europe moves from Showpad after two years of mobile enablement

Fujirebio Europe took its first steps in mobile sales enablement with Showpad over a couple of years. It then moved to Pitcher to connect field content directly to its existing CRM and content management systems.

Christian Lindknud, Senior Global Business Manager for eBusiness and Strategic Initiatives at Fujirebio, said the platform keeps field teams on the most recent and relevant resources. Reps use them in customer meetings and to catch up on complex topics between sales calls.

Pitcher Adds AI Roleplay and Skill-Gap Analytics to Sales Coaching

Global – October 23, 2026 -- Pitcher has built AI roleplay, recorded feedback and team-level readiness analytics into its sales coaching capabilities, giving sales leaders a single view of skill gaps across their reps.

Reps practice with Pitcher's Intelligent Agent and record sessions for review

Reps can roleplay customer conversations with Pitcher's Intelligent Agent (PIA). They can also record sessions and send them to a peer, coach or manager for additional feedback.

Analytics show sales leadership team readiness and recommended training

Sales leadership gets a view of the entire team's readiness. The analytics detail skill gaps and recommend training aimed at individual reps or whole teams.

Pitcher Launches Catalyst AI Builder to Cut App Dev to Minutes

Image
Pitcher Launches Catalyst AI Builder to Cut App Dev to Minutes

Global – October 23, 2026 -- Pitcher has launched Catalyst, an enterprise AI app builder that shortens custom sales application development from weeks to minutes, according to the company.

Catalyst lets non-developers build data-connected apps in natural language

Admins, marketing managers and sales operations teams can create fully functional, data-connected applications directly inside the Pitcher platform without writing code. Users describe the application they need, and Catalyst writes the code, renders the app and deploys it to sales reps within Pitcher.

Pitcher gives one example: a view of Salesforce accounts sorted by last activity date, with search and pagination. A custom store audit dashboard is another. Users can refine either through conversational prompts before publishing.

ATTOM: Mortgage Rates Strain Affordability Despite Lower Prices

Image
ATTOM: Mortgage Rates Strain Affordability Despite Lower Prices

United States – October 23, 2026 -- Home affordability remains strained in the third quarter of 2026 as mortgage rates rise, even with lower prices and stronger wage growth, according to ATTOM's Q3 2026 Home Affordability Report.

Rate increases outweigh price and wage gains in ATTOM's Q3 2026 affordability data

The report finds that higher mortgage rates are offsetting two factors that would normally ease buyer pressure: lower home prices and stronger wage growth.

ATTOM tracks flipping returns and foreclosure starts across metros and states

ATTOM's Q2 2026 U.S. Home Flipping Report ranks the 10 metros with the largest annual increases in home-flipping return on investment. Its August 2026 U.S. Foreclosure Market Report lists the 10 states with the largest annual increases in foreclosure starts.