Miami – September 11, 2026 -- Bespoke wheel manufacturer ANRKY Wheels has recorded a roughly 40% increase in organic search traffic following a website relaunch by digital agency Digital Silk, according to Ahrefs data cited by the companies.
The new site, which went live May 27, 2026, also drove a more than 15-fold increase in keywords ranking in Google's top three positions. Domain authority grew approximately 20%, referring domains tripled, and pages with organic visibility increased roughly 3.5 times compared with the pre-launch baseline.
Digital Silk rebuilt ANRKY's site around configuration and vehicle-specific discovery
ANRKY manufactures forged wheels that are precision-machined and finished in the United States, engineered around each vehicle's construction, dimensions, finish and fitment rather than sold as an off-the-shelf product. Digital Silk restructured the site to let customers move from browsing wheel constructions, finishes, sizes and fitments to a specific vehicle build, with persistent "Request a Quote" and "Register a Product" calls to action linking research directly to sales inquiries.
The homepage now opens with manufacturing footage, and dedicated content details ANRKY's production process from premium aluminum forgings through machining and finishing.
Digital Silk executive frames the redesign as a shift from commodity to engineered-product positioning
"ANRKY has built its reputation by treating every wheel as an engineered piece of automotive design, not a commodity," said Branko Stojanovic, VP of Digital Silk. "We wanted the digital experience to carry that same combination of precision, individuality and visual impact."
The redesigned structure is intended to support a growing library of vehicle builds, giving ANRKY room to expand product and resource content as it scales visibility among buyers searching for custom wheel manufacturing.