SHERIDAN, WYOMING – May 6, 2025 – Zimmer Biomet Holdings, Inc., a global leader in medical technology, has officially launched the "You’ll Be Back" campaign, led by their Chief Movement Officer, Arnold Schwarzenegger. The campaign aims to support millions of individuals suffering from joint pain by offering a unique online community. This initiative seeks to empower people with the knowledge and resources they need to make informed decisions about their mobility and overall health.
The "You’ll Be Back" campaign invites those experiencing limited mobility due to joint pain in areas such as the hip, knee, and shoulder to share their personal stories, join a supportive community, and connect with qualified physicians. Schwarzenegger, an advocate for fitness and mobility, has committed to driving this movement by personally reading submitted stories and selecting participants for a motivational docuseries.
A Call to Action for Those Living with Joint Pain
Zimmer Biomet's innovative approach is designed to break down the barriers that prevent individuals from seeking treatment for joint pain. According to Ivan Tornos, President and CEO of Zimmer Biomet, “Millions of people live in pain, often waiting years before pursuing treatment. With the launch of 'You’ll Be Back,' we aim to empower individuals to take action and make informed choices for their health.”
Schwarzenegger echoed these sentiments, emphasizing the importance of community support in overcoming obstacles related to mobility. "Whether you're hoping to play with your grandkids, get up from a chair pain-free, or train for a race, life is too short to let pain control you," Schwarzenegger said. "I want to hear from you about what’s holding you back and help inspire a movement toward action."
The Campaign’s Vision and Purpose
The "You’ll Be Back" initiative leverages the power of community and shared experiences to motivate individuals to seek solutions for joint pain and mobility challenges. By encouraging users to submit their personal stories on the campaign’s dedicated website, www.YoullBeBack.com, Zimmer Biomet and Schwarzenegger aim to create a platform where patients can find not only support but also the right resources to address their joint health.
In addition to sharing stories, participants can access the "Find a Doctor" tool to connect with qualified physicians specializing in joint health. This tool aims to make it easier for individuals to find professional care nearby and begin their journey toward recovery.
Driving Awareness and Industry Impact
This campaign comes at a time when joint pain and osteoarthritis continue to affect millions of people worldwide. The Centers for Disease Control (CDC) estimates that nearly 27 million Americans over the age of 65 are affected by osteoarthritis, the leading cause of joint replacement. Zimmer Biomet’s campaign aims to raise awareness of the benefits of joint replacement surgery and the advances in medical technology that make recovery faster and more effective.
“Joint replacement innovations are rapidly improving, offering quicker recovery times and more effective outcomes. This campaign is about empowering patients to make informed decisions about their mobility and their future,” Tornos said.
Join the Movement and Take the First Step
People suffering from joint pain are encouraged to visit www.YoullBeBack.com to share their stories, join the community, and access valuable tools to guide their healthcare journey. This initiative marks a significant step toward creating a supportive environment for individuals to take charge of their health and connect with others who share similar challenges.
To stay updated, individuals can subscribe to the campaign’s newsletter and receive information about upcoming features and opportunities to engage with the community.