SHERIDAN, WYOMING – July 21, 2025 – Wellhub, a global corporate wellbeing platform, has announced today the signing of a definitive agreement to acquire Urban Sports Club, a leading European provider of corporate fitness programs and consumer wellness offerings. This strategic acquisition positions Wellhub to strengthen its presence in Europe while enhancing its portfolio of wellbeing solutions for corporate clients and their employees.
Expanding Reach in a Growing Corporate Wellbeing Market
The acquisition marks a milestone in the corporate wellbeing sector. By combining Wellhub’s extensive fitness, wellness, and mental health offerings across the U.S., Latin America, and Europe with Urban Sports Club’s established European network, the partnership sets the stage for accelerated growth and innovation.
With increasing corporate focus on mental health, rising healthcare costs, and the shift towards hybrid work models, the demand for comprehensive wellbeing solutions is growing rapidly. The combined entity aims to meet this demand with an expanded network of:
- 34,500 corporate clients
- 83,000 wellbeing partners, including premium gyms, boutique studios, and digital providers
This strategic move creates new opportunities for wellbeing partners to access a larger corporate client base, strengthening value creation across the ecosystem.
A Milestone in Wellhub’s European Strategy
“This acquisition is a key milestone in Wellhub’s European strategy,” said Cesar Carvalho, CEO of Wellhub. “The established presence of Urban Sports Club in Europe and its innovative approach to employee wellbeing make it the ideal partner to meet the rising demand for holistic corporate wellbeing solutions. This strategic combination will enable more companies to invest in their employees' health, ultimately boosting engagement and productivity.”
Leadership Synergies to Drive Market Innovation
Urban Sports Club’s co-founders and co-CEOs, Moritz Kreppel and Benjamin Roth, will remain actively involved with the company while also investing in the newly formed entity. Both executives will join Wellhub’s global leadership team, contributing their regional expertise and strong industry relationships.
Moritz Kreppel stated, “This is a significant day for Urban Sports Club—not only for us but for the entire wellbeing and fitness industry. The merger is a perfect strategic fit: Wellhub brings global reach and a strong technology platform, while Urban Sports Club contributes deep market presence in Europe and a wide network of local partners. Our shared mission to inspire healthier, more active lifestyles is a powerful unifying force. This opens new opportunities for growth, diversity, and innovation for our partners, members, corporate clients, and employees.”
Benjamin Roth added, “We are at the beginning of an incredibly exciting chapter. Together with Wellhub, we can offer millions more people the opportunity to live active, healthy, and connected lives. The timing is perfect, as our market is growing rapidly, fueled by heightened health awareness. This merger gives us a tremendous opportunity to accelerate our growth and drive the market forward with new ideas and innovations — a win for our partners and members.”
Continued Focus with a Unified Vision
Urban Sports Club will continue to operate independently while both organizations work towards seamless integration for partners and customers. Wellhub remains committed to its B2B strategy, while Urban Sports Club will maintain its proven offerings in the European market.
The closing of the transaction is subject to regulatory approvals.
Learn more at wellhub.com