Denver – – September 18, 2026 -- WellBiz Brands, Inc., franchisor of five beauty and wellness brands, has appointed Benjamin Marmor as chief financial officer effective Aug. 10, bringing more than 25 years of finance and strategy leadership to the multi-brand franchise platform.
Marmor previously oversaw an $840 million restaurant portfolio
Marmor most recently served as chief financial and strategy officer at Diversified Restaurant Group, the largest Taco Bell franchisee by revenue, where he led finance, accounting and strategy across 370 restaurants generating $840 million in revenue.
Executive career spans Duraflame, Southern Glazer's and Brown-Forman
Before joining Diversified Restaurant Group, Marmor held the CFO role at Duraflame and senior finance positions at Southern Glazer's Wine & Spirits and Lutron Electronics. He also spent more than a decade at Brown-Forman Corporation across corporate development, investor relations, international strategy and finance.
WellBiz Brands operates a five-brand franchise portfolio
WellBiz Brands' portfolio includes Drybar, Elements Massage, Fitness Together, Amazing Lash Studio and Radiant Waxing. CEO Amanda Clark said Marmor's financial leadership and strategic experience with large, complex organizations will support the company's growth objectives, strengthen its brand portfolio and back its franchisee network.
Marmor said he intends to apply his finance and strategy background to drive sustainable growth and long-term value creation across the WellBiz Brands portfolio.