Newport Beach – September 23, 2026 -- Ultimate Longevity Center (ULC) has surpassed 300 sold territories worldwide after unveiling a 50-location Australian franchise rollout, with the first center confirmed for Sydney's Double Bay in Q1 2027.
ULC crosses 300 global territories within a year of launching U.S. franchise sales
The longevity and human-optimization brand, built by Sequel Brands founder Anthony Geisler alongside human biologist Gary Brecka and precision health platform Lifeforce, has sold more than 275 territories across the United States since opening franchise sales in 2026, including 200 in its first four months. The newly announced 50-center Australian network pushes the brand's global footprint past 300 territories.
Brecka reveals Australian expansion on stage at Fortuna One Global Summit in Sydney
Brecka disclosed the international move during the summit, framing Australia as a market with comparable consumer demand to the U.S. Double Bay is confirmed as the first Australian site, targeted for a Q1 2027 opening, with additional flagship locations planned for Melbourne and Brisbane ahead of the full 50-center rollout.
Geisler cites lack of category leadership at the neighborhood level in Australia
Geisler said Australia mirrors the conditions that drove ULC's U.S. franchise growth: an engaged, health-conscious population without an established local longevity brand. He described ULC's franchise sales pipeline as one of the fastest-growing in preventive health in under a year.
Sydney-based Fiducia principals to lead ULC Australia & NZ operations
Ben Doyle and Marie Doyle, who run Sydney property and investment firm Fiducia, will serve as CEO and COO of ULC Australia & NZ, respectively. The pair has spent two decades developing residential and community projects across Sydney and will now oversee the franchise's Australian network.
ULC brings three-zone facility model — Lab, Apothecary, Playground — to Australian market
The Australian centers will replicate ULC's existing U.S. format, combining diagnostics, treatment and recovery services under one roof. Geisler and Brecka position the expansion as part of a broader shift of longevity services from a luxury category into routine consumer practice.