Chattanooga – October 08, 2026 -- HelloNation has published a feature examining how lodge-style sports bar design shapes guest behavior during live game-day events, drawing on commentary from Stephanie Gray, a marketing leader with the Twin Peaks franchise group that operates the Chattanooga, Tennessee location.
Layout and sightlines drive guest retention during peak viewing hours
Gray states that venues built with clear sightlines and comfortable seating create a more balanced environment for fans than traditional crowded bar layouts. This design approach allows guests to stay engaged with live sporting events while participating in a broader social experience, according to the feature.
Open floor plans and material choices support both energy and comfort
The article identifies open layouts, warm materials, and intentional spacing as design elements that sustain atmosphere during high-traffic moments, such as collective crowd reactions to live game action. Gray notes that when a space is designed for both comfort and visibility, shared energy during game moments encourages guests to extend their visit.
Food and beverage consistency reinforces repeat-visit patterns
The feature also links guest retention to food and beverage program design, citing consistency and shareability as factors that extend visit duration and reinforce routine among returning customers. Twin Peaks, founded in 2005 in Lewisville, Texas, now operates 116 locations across the U.S. and Mexico under a format built around scratch-made food, 29-degree beer service, and wall-to-wall television coverage of major sporting events.