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Patient Engagement

Health Union, DTC Perspectives Launch Rare Disease Marketing Summit

Health Union, DTC Perspectives Launch Rare Disease Marketing Summit

Philadelphia – September 22, 2026 -- Health Union and DTC Perspectives have launched a strategic partnership to stage an invitation-only executive summit focused on redefining commercial models for rare disease and niche oncology marketing.

Summit convenes senior biopharma marketers in Boston on November 5, 2026

The Rare Marketing Summit: Redefining the Commercial Model for Rare Disease will run from 10:00 AM to 4:00 PM at The Westin Copley Place in Boston, MA, followed by a cocktail reception. Attendance is capped to preserve intimate peer exchange among senior-level biopharma marketing leaders.

Response Media Launches RE:HEALTH, AI Tool to Cut $300B Adherence Gap

Response Media Launches RE:HEALTH, AI Tool to Cut $300B Adherence Gap

Atlanta – September 15, 2026 -- Medication nonadherence costs the U.S. healthcare system as much as $300 billion annually, a gap Response Media is targeting with the launch of a new health and life sciences practice called RE:HEALTH.

Response Media debuts AdherenceIQ to predict patient drop-off before it happens

The agency introduced AdherenceIQ, a proprietary AI-powered behavioral intelligence platform designed to predict which patients will discontinue therapy and why. The tool combines behavioral science, privacy-compliant AI and advanced analytics to identify emotional and functional barriers to treatment, including concerns about side effects, necessity, distrust and stigma.