Clear Channel Links OOH Data to LiveRamp, TransUnion Ad Models
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New York – September 24, 2026 -- Clear Channel Outdoor (NYSE: CCO) has become the first out-of-home media company integrated into LiveRamp's Cross-Media Intelligence platform, expanding its RADAR data system to plug OOH exposure data directly into the measurement tools marketers use for CTV, social, search, digital video and audio.
The company also announced new integrations with TransUnion's Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions, allowing RADAR exposure and delivery data to be resolved against identity data and folded into portfolio-level and customer-level performance models.