Lead Generation

Neu-Isenburg – November 12, 2026 -- A three-month online ad campaign run by an external agency generated only four customer inquiries for one company, even though the ads were shown frequently and drew numerous reactions, according to Tobias Riedl, founder of Riedl Webmarketing. Most of the response consisted of "likes" that had little relevance for winning customers, yet the agency rated the campaign positively and recommended continuing it unchanged.

Impressions and clicks do not show whether ads win customers

Impressions only measure how often an ad was displayed, Riedl said. Clicks and reactions do not show whether new customers result. Even four inquiries are not automatically a poor outcome, he said; what counts is the campaign cost, whether the leads fit the offer, and whether they turned into profitable orders.

Montgomery, Alabama – November 05, 2026 -- Superpath, a digital marketing agency serving home service contractors, has formed a strategic marketing partnership with JB Warranties, giving the warranty provider's HVAC and plumbing dealers access to Superpath's marketing services and its ION analytics platform.

JB Warranties dealers gain access to Superpath's lead-generation tools

Under the agreement, JB Warranties dealers can use Superpath's expertise, technology and strategies to increase visibility, generate qualified leads and convert more opportunities into booked jobs. Superpath says it has served hundreds of home service companies over nearly 20 years.

The agency's "Search Everywhere" approach targets property owners across Google, social media, video platforms and AI-powered search tools.

Sioux Falls – November 04, 2026 -- Carsforsale.com converted 7.0% of dealership leads into vehicle sales, the highest close rate among 12 automotive lead providers in an AutoRaptor study of more than 900,000 leads.

AutoRaptor study ranks Carsforsale.com first across 316 independent dealerships

The study, published October 23, covered leads generated between August 2025 and July 2026. It counted a lead as converted if it led to a vehicle purchase within 90 days. The study average was 4.5%.

Carsforsale.com says its rate is nearly 3x that of CarGurus and more than 2x that of Autotrader. It also says the rate is more than double that of every major competitor evaluated.

Carsforsale.com prices plans from $99 per month

The company is pairing the result with a low entry price. Service starts at $99 per month, and it markets the offer as performance without a premium cost.

ATLANTA – October 29, 2026 -- CallRail has launched Market Insights, a feature that benchmarks a business's lead performance against industry peers at no additional cost, drawing on more than 130 million daily touchpoints across its network of over 225,000 businesses.

The tool addresses a gap between data volume and interpretation. An 80% call answer rate may look strong in isolation, yet still trail similar businesses. Without a comparison, marketers cannot tell whether a result reflects their own performance or an industry-wide trend.