healthcare_marketing

Berlin – November 03, 2026 -- APOTHEKENTOUR closed its 2026 Germany season with a record 29,700 guests across twelve cities, and organizers are expanding to up to 50 partner companies for 2027.

The final stop in Karlsruhe's Gartenhalle drew more than 2,300 visitors. The event is powered by APOTHEKE ADHOC and PTA IN LOVE and brought together pharmacists, pharmacy technicians (PTA) and pharmacy clerks (PKA) with 45 partner companies.

Event engagement metrics show three-hour stays and 40% first-time visitors

Four Silent-Lab lounges hosted more than 1,900 talks over 24 event days. Average dwell time exceeded three hours per guest. Roughly 40% of attendees were first-time visitors.

Tom Bellartz, CEO of ELPATO Medien GmbH, said the 29,707 guests attend on their free weekends, stay for several hours and seek direct exchange with partner teams. He described the format as a space where pharmacy teams, brands and knowledge meet.

New York – September 11, 2026 -- PulsePoint has expanded its Audience Manager platform to YouTube, enabling pharma and healthcare marketers to activate and measure verified, NPI-level physician audiences on the video platform for the first time.

Early campaigns show 1.9x higher click-through rates using verified targeting

In early activations, campaigns using Audience Manager target lists on YouTube generated a 1.9x higher click-through rate compared to broad demographic targeting, according to PulsePoint. The company's DirectMatch technology deterministically matches verified NPI audiences directly onto YouTube campaigns, addressing a gap where video platforms previously lacked prescriber-level precision for media buyers.