PulsePoint Extends NPI-Verified HCP Targeting to YouTube
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New York – September 11, 2026 -- PulsePoint has expanded its Audience Manager platform to YouTube, enabling pharma and healthcare marketers to activate and measure verified, NPI-level physician audiences on the video platform for the first time.
Early campaigns show 1.9x higher click-through rates using verified targeting
In early activations, campaigns using Audience Manager target lists on YouTube generated a 1.9x higher click-through rate compared to broad demographic targeting, according to PulsePoint. The company's DirectMatch technology deterministically matches verified NPI audiences directly onto YouTube campaigns, addressing a gap where video platforms previously lacked prescriber-level precision for media buyers.