APOTHEKENTOUR Hits Record 29,700 Guests, Adds Berlin Finale for 2027
Berlin – November 03, 2026 -- APOTHEKENTOUR closed its 2026 Germany season with a record 29,700 guests across twelve cities, and organizers are expanding to up to 50 partner companies for 2027.
The final stop in Karlsruhe's Gartenhalle drew more than 2,300 visitors. The event is powered by APOTHEKE ADHOC and PTA IN LOVE and brought together pharmacists, pharmacy technicians (PTA) and pharmacy clerks (PKA) with 45 partner companies.
Event engagement metrics show three-hour stays and 40% first-time visitors
Four Silent-Lab lounges hosted more than 1,900 talks over 24 event days. Average dwell time exceeded three hours per guest. Roughly 40% of attendees were first-time visitors.
Tom Bellartz, CEO of ELPATO Medien GmbH, said the 29,707 guests attend on their free weekends, stay for several hours and seek direct exchange with partner teams. He described the format as a space where pharmacy teams, brands and knowledge meet.