Coda-TikTok Gaming links drive 1B views in Southeast Asia
SINGAPORE – November 01, 2026 -- Creator videos linking TikTok users to Codashop have drawn 1 billion views since the mid-June 2026 launch of a partnership between digital content distributor Coda and TikTok Gaming, with click-through averaging above 5% and about 5% of clicks converting to purchases.
Direct purchase links go live in five Southeast Asian markets
TikTok users in Thailand, Malaysia, Singapore, Indonesia and the Philippines can now link directly to Codashop to buy game top-ups, gift cards and other digital goods. Creators can feature Codashop-listed content in livestreams and short-form videos. Publishers gain a route to consumers at the point where they discover games.