EverHealth Exec: Health Scores Must Track Outcomes, Not Logins
Global – October 12, 2026 -- Customers who log in daily, attend every training session and open every email can still be unhealthy accounts, according to Marley Wagner, head of customer success programs and strategy at EverHealth. She argues that health scores should measure whether customers achieve what they bought the product to do, not how active they are.
Wagner replaces single-category scoring with five dimensions
The framework combines product adoption, business outcomes, relationships, customer sentiment, and support and operational health. The right mix varies by industry, company size, maturity and customer tenure. A score does not need to include every criterion.