branding

Iselin, N.J. – September 15, 2026 -- Greenbaum, Rowe, Smith & Davis LLP, a New Jersey law firm with more than a century of operation, has launched a fully redesigned website and rebranded its public-facing identity to Greenbaum Law.

Firm retires decades-old four-name-partner logo for simplified Greenbaum Law brand

The rebrand replaces the firm's longstanding visual identity with a new logo, color palette, modernized font, and a stylized graphical icon, while Greenbaum, Rowe, Smith & Davis LLP remains the formal legal entity name. The changes are rolling out immediately across all firm communications and digital platforms.

Altdorf – September 11, 2026 -- HYLA has launched a redesigned corporate identity built around a simplified logo and a female-focused visual strategy, aiming to boost brand recognition across its 80-country distribution network.

New Logo Simplifies Wordmark and Frog Icon

The updated HYLA logo pairs a clearer wordmark with a redesigned stylized frog head, developed by two agencies over a 16-month period. The company has already applied the new identity to its international website.

200 Partners Attend Reutlingen Unveiling

HYLA International CEO Giuseppe Madonia presented the corporate design on September 3 to roughly 200 employees and sales partners of HYLA Germany in Reutlingen. Madonia said national markets had developed conflicting brand presentations, a fragmentation issue raised by HYLA Germany Managing Director Jan Pfeiffer that prompted the redesign.