Brand Marketing

Mexico – October 19, 2026 -- AIC Hotel Group has appointed Alliance Connection to lead public relations, influencer marketing, content collaborations, executive thought leadership and resort launch campaigns in the North American trade and consumer markets, extending a relationship that began 16 years ago when AIC became the agency's first client.

Agency to support launches and rebrandings across the AIC portfolio

Alliance Connection will run integrated campaigns designed to build anticipation, consideration and conversion among North American travelers. The mandate covers several portfolio milestones:

Berkeley – October 16, 2026 -- Employee recognition platform Recognize ran 72 billboard plays in 24 hours on Oct. 15, 2026, across Times Square in New York and downtown Los Angeles, in its first coast-to-coast out-of-home campaign.

Campaign asks commuters "What's the point?" and answers with a rewards pitch

The 15-second spot opened with the text "Going to work? What's the point?" and closed with "Let's give you a point," plus a QR code linking to the campaign landing page. The Times Square spot ran once an hour. In downtown Los Angeles it played twice back to back across 24 thirty-second slots.

The pun refers to Recognize's product mechanics. Employees earn points when colleagues or managers recognize their work, then redeem them for gift cards, company swag and live-event tickets.

Mumbai – October 08, 2026 -- The Leela Palaces, Hotels and Resorts has extended its three-year partnership with Ara Lumière to Milan Fashion Week, bringing The Phoenix Circle initiative and artist Raghava KK's PASSPORT project to a global luxury audience.

The Leela ties its luxury brand to a three-year social impact campaign

The hospitality group, India's largest institutionally owned pure-play luxury brand with 15 operating properties backed by Brookfield, used the Milan platform to position its "True Indian Luxury" positioning around cultural and social initiatives rather than hospitality services alone.

The Phoenix Circle centers women survivors of acid and burn attacks in creative livelihood

Founded by philanthropist Kulsum Shadab Wahab, the initiative channels fashion and art into economic opportunity and creative expression for the women it supports, reframing their public narrative around agency rather than adversity.

Arden Hills, Minn. – October 07, 2026 -- Land O'Lakes, Inc. has partnered with Getty Images and Clear Channel Outdoor to place authentic imagery of rural America on out-of-home advertising spaces in New York City, starting during Advertising Week New York (Oct. 5-8) and expanding nationwide for National Farmer's Day on Oct. 12.

Research shows advertisers misrepresent rural communities

VisualGPS Insights data cited by Getty Images found that nearly two-thirds of Americans in rural communities believe advertisers do not understand them, while only 5% of popular U.S. visuals are set in rural locations. Searches for rural America imagery rose 22% in 2024 and continue climbing, according to the companies.

Wilmington, Mass. – – October 06, 2026 -- UniFirst Corporation (NYSE: UNF) will sponsor the No. 9 Chevrolet driven by 2020 NASCAR Cup Series champion Chase Elliott at Charlotte Motor Speedway on Sunday, October 11, marking the fourth of five primary sponsorship races for the company in the 2026 season.

Charlotte race returns to traditional 1.5-mile oval format

The Hendrick Motorsports entry will race at 3 p.m. ET, broadcast live on USA Network, as the Cup Series returns to Charlotte's traditional oval layout. The No. 9 car will carry UniFirst's signature green livery and U-Mark branding.

Elliott points to Richmond momentum ahead of Charlotte

Elliott said the team produced a solid run at Richmond Raceway in its last UniFirst-branded appearance and aims to carry that form into the oval race.

Cleveland – September 29, 2026 -- Kurv, a Cleveland-based payments platform, has renewed its partnership with the Cleveland Browns for the 2026 NFL season, extending a multi-year marketing and community relationship between the two organizations.

Kurv secures branded visibility across weekly Browns media sessions

Under the renewal, Kurv will sponsor the backdrop used during the Browns' weekly player and coach interviews, with Kurv-branded imagery appearing Wednesday through Friday at the CrossCountry Mortgage Campus throughout the regular season.

Xuzhou – September 21, 2026 -- XCMG's 11th Staff Arts Festival drew more than 3,000 employees on September 19 and reached a global audience exceeding 5.3 million through more than 50 media outlets and social platforms, with overseas views topping 400,000.

Construction machinery becomes the stage itself

The event was staged against the world's first 14,000-ton ring crane. XCMG crawler and wheeled cranes jointly hoisted a large screen, while dozens of aerial work platforms and cranes installed lighting and sound systems, integrating the company's equipment directly into the production rather than using it as static display.

LONDON – September 20, 2026 -- Chinese display maker BOE Technology Group has taken the role of lead display technology partner at the "Reviving Craft – Chinese Intangible Cultural Heritage and Contemporary Design Exhibition," which opened September 16 at Somerset House as part of London Design Festival 2026. The show, organized by Sun Media Group, marks BOE's third consecutive year anchoring the flagship "Reflection of The Mind" event, following prior editions in Paris in 2024 and Milan in 2025.

Deerfield Beach, Fla. – September 19, 2026 -- Aastro Roofing has signed on as a major sponsor of the Greater Boca Raton Chamber of Commerce's upcoming golf tournament and as a sponsor of the Chamber's Fall Business Expo, expanding a partnership that began with its Spring Business Expo sponsorship earlier this year.

Roofing firm deepens ties with Boca Chamber after Spring Expo sponsorship

Aastro Roofing, a licensed roofing and general contracting company based in Deerfield Beach, Florida, has served Broward and Palm Beach counties for more than 11 years. The company holds an A+ rating with the Better Business Bureau and Top Rated status on Angi and Google.

New York – September 16, 2026 -- Lucas Bols named Rebecca Ardman of Boston and Michael Sanz of Los Angeles as the East and West Coast winners of the 2026 BOLS Cocktail Battle, securing both bartenders a spot at Cocktail Fever, the brand's global bartender event in Amsterdam.

Two US bartenders qualify for Amsterdam's Cocktail Fever program

Ardman won with SPF-U, a layered cocktail blending BOLS Banana Liqueur and BOLS Blue Curacao with Partida Tequila, Frangelico, lemon and vanilla, topped with pineapple-cinnamon foam. Sanz took the West Coast title with Fire and Ice, combining BOLS Blue Curacao and BOLS Elderflower Liqueur with gin, lemon, lavender bitters and chile-spiced hot honey.

Both drinks were judged on flavor, originality, technical execution, visual presentation and storytelling, built around this year's "Neon Nights" competition theme.