Chicago – – September 30, 2026 -- TeamSnap, the youth sports management platform, has launched TeamSnap Sampling, a national product distribution offering that has already scaled campaigns to more than 2 million samples through its Activation Network.
Brands including Kraft Mac & Cheese and Meiji Hello Panda are placing products directly with sports families
Meiji Hello Panda ran a sampling campaign through youth sports leagues that produced a 64% lift in brand familiarity and a 22% increase in monthly purchases among participating league families. Kraft Mac & Cheese and Capri Sun have also joined the sampling network to reach active sports households.
Network now spans more than 40 partner facilities across North America
The Activation Network operates across leagues, tournaments and facilities, and has expanded into major youth sports destinations including Spooky Nook and SCHEELS Sports Park at Legacy Point. TeamSnap's sponsorship network reaches more than 100 million people, while its facility network reaches 40 million, allowing brands to concentrate distribution at high-traffic youth sports venues while running campaigns at national scale.
Executive says targeted delivery is central to the sampling model
Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, said sampling works only when it reaches the right family at the right moment, adding that the network gives brands data confirming delivery occurred rather than generic distribution.
Brands can combine sampling with TeamSnap's other brand solutions to extend reach across the youth sports ecosystem. TeamSnap has facilitated more than $20 million in brand investment into youth sports sponsorships to date, according to the company.