SHERIDAN, WYOMING -- June 2, 2026 -- spoga+gafa, the Cologne-based international trade fair for garden lifestyle and BBQ, is restructuring its 2026 edition to place the BBQ and Outdoor Adventure theme worlds in closer physical and editorial proximity. Running from June 22 to 24, the fair will stage both segments jointly in one hall, supported by a central special zone, a dedicated BBQ demonstration stage, and a food and trend market. The move is part of the fair's ongoing conceptual development program, which KoelnMesse calls "growing forward."
Market Shift Behind the Structural Change
The fair's organizers are responding to a pattern they see consolidating across the garden and leisure retail sector: consumers are increasingly combining grilling and outdoor cooking with broader adventure and leisure activities, whether in a home garden, at a campsite, or on day trips. Separating those worlds in a trade fair context no longer reflects how the market actually works.
For retailers, this has practical implications. Range design, merchandising, and in-store experience are all being rethought around holistic usage scenarios rather than discrete product categories. spoga+gafa is positioning the restructured hall as a reference point for that kind of integrated thinking.
Named Exhibitors Span Both Garden and Outdoor Adventure Segments
The hall lineup includes brands with relevance across both categories. Confirmed exhibitors include Blackstone, Bestway, Bull Outdoor, Campingaz/Coleman, Enders Colsman, Gozney, Intex, LISA, Livwise, Millarco International A/S with the brand Cozze, Petromax, Westerholt, and Westfield Outdoor. Their presence across both the garden and outdoor segments is what makes the co-location format viable from a content standpoint.
Claudia Maurer, Director of spoga+gafa, described the intent directly: "We are delighted to bring the theme worlds BBQ and Outdoor Adventure closer together this year and stage them jointly in an emotionally engaging way. The hall will be filled with strong brands and manifold impulses, offering new perspectives for designing product ranges and sales areas."
A full exhibitor list is accessible through the official exhibitor search at www.spogagafa.com/spoga-gafa-exhibitors/list-of-exhibitors/
Converted Campervan Anchors the Central Special Zone
At the heart of the restructured hall sits a special zone built around a converted campervan. The vehicle serves as a practical staging device, combining products from the BBQ and Outdoor Adventure segments with items drawn from spoga+gafa's other theme worlds - Living and Creation&Care. It is designed to show retailers concretely how cross-category ranging and visual merchandising can work together in a defined usage scenario.
The special zone also includes a stage for lectures and a networking area for business discussions. Both are positioned to give trade visitors access to content and conversation without leaving the hall floor.
Pitmaster Stage and Flavour Market Add Programming Depth
Two additional features run across all three days of the fair. The Pitmaster Stage gives BBQ professionals a dedicated platform to demonstrate techniques live, providing an experiential element for trade visitors evaluating product performance and presentation approaches. The Flavour Market brings together trend products and category diversity centered on BBQ and food themes.
Together these elements extend the hall beyond a standard exhibitor floor. For buyers assessing new product directions or range expansions, the live demonstrations and curated trend presentation offer a complement to direct supplier conversations.
Positive Booking Figures Reported Across Living and Creation&Care
KoelnMesse has noted strong booking figures in the Living and Creation&Care sections, which it describes as a positive market signal ahead of the June dates. The organizer frames this as confirmation that the "growing forward" development program is generating broad exhibitor confidence across all theme worlds, not only in the restructured BBQ and Outdoor Adventure hall.
spoga+gafa tickets are available at spoga gafa