Barcelona – September 30, 2026 -- Servier is standardizing customer reference data across more than 80 countries using Veeva OpenData, part of a global push to build an AI-ready data foundation for its commercial and medical teams.
Servier scales AI infrastructure after prior success with Veeva Link Key People
The French pharmaceutical company, governed by a Foundation, is harmonizing customer reference data globally to create a unified semantic layer that connects with Veeva Link. Liam Hanrahan, director of world operations excellence at Servier, said the move goes beyond process improvement, calling it the construction of a global data foundation designed to redefine how the company operates and scale AI across its affiliates.
Veeva cites an 89% AI failure rate tied to data fragmentation
Kilian Weiss, president of Link and OpenData at Veeva, said the life sciences industry fails to scale 89% of AI initiatives due to data challenges. He said Servier's standard, data-first approach across all regions demonstrates industry leadership and positions the company to run more effective, AI-driven commercial execution once OpenData underpins its harmonized global data set.
OpenData sits within Veeva's broader Data Cloud stack
Veeva OpenData is part of Veeva Data Cloud, which also includes Veeva Link and Veeva Compass. The platform unifies customer reference data globally, replacing fragmented country-level silos with a consistent dataset intended to support advanced analytics and AI deployment across Servier's more than 80-country footprint.