Zagreb – October 13, 2026 -- Serbia is taking its EXPO 2027 Belgrade pitch to Croatian tourism and business leaders on 14 October 2026, targeting a bilateral trade relationship that reached nearly EUR 2.5 billion in 2025, according to the Croatian Chamber of Economy.
Visit Serbia B2B Networking event opens Zagreb stop of international roadshow
The "Visit Serbia B2B Networking" event takes place at Hotel Westin, Kršnjavoga 1, Zagreb. It is part of the international "Visit Serbia" roadshow promoting Serbia's tourism and business potential ahead of the expo. The programme includes presentations, targeted B2B meetings, a press conference, a panel discussion and a cocktail reception.
Croatia–Serbia trade spans tourism, transport, energy, IT, construction and agriculture
The Croatian Chamber of Economy puts 2025 bilateral trade at nearly EUR 2.5 billion. The organisers cite that figure as evidence of close economic ties across those six sectors.
EXPO 2027 organiser frames the event as a regional business platform
Igor Kovačević, COO and Director of the International Participants Department at EXPO 2027, called the event "an opportunity for the entire region." He said the first Specialised Expo in the Western Balkans will bring together companies, institutions and tourism professionals to cooperate and share expertise. Kovačević wants regional companies to treat the exhibition as a platform for finding partners, with benefits lasting beyond the event itself.
More than 140 participants confirmed for 93-day expo under sport and music theme
EXPO 2027 Belgrade runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All." More than 140 international participants have confirmed attendance, and organisers expect several million visits over the 93 days.