Chino Hills, California – September 20, 2026 -- RITFIT, a U.S. home fitness equipment brand, has donated $150,000 to the Breast Cancer Research Foundation (BCRF) under a one-year partnership running from July 1, 2026 through June 30, 2027. The contribution has already been received by BCRF and will fund research into breast cancer prevention and treatment.
Donation places RITFIT in BCRF's top-tier funder bracket
The $150,000 commitment places RITFIT among brands in BCRF's $100,000-plus annual donor tier, joining La Mer, Jo Malone London, Tom Ford Beauty, GNC and Bobbi Brown. RITFIT is now listed on BCRF's official partners page at bcrf.org/partners.
Pink Series product line anchors the partnership
RITFIT's collaboration with BCRF builds on its Pink Series, a product line launched in 2024 comprising 23 items including power racks, Smith machines, leg press machines, weight benches and free weights. The line targets female strength-training customers and is positioned as a sustained investment rather than a limited-edition campaign.
Company links donation to broader inclusive-fitness advocacy
Jessie Jiang, Head of Brand at RITFIT, said the BCRF partnership extends the company's mission to make strength training accessible, framing support for research alongside encouragement for women to build physical strength. RITFIT has run annual Pink October awareness campaigns since 2024, with the 2026 edition themed "Strong in Pink. Strong for Her." The brand also sponsors Paralympic triathlete Kendra Herber through its "We All Fit" initiative launched in 2024.
BCRF remains largest private funder of breast cancer research
Founded in 1993 by Evelyn H. Lauder, BCRF is a 501(c)(3) nonprofit and the highest-rated breast cancer research organization in the United States, as well as the largest private funder of breast cancer research worldwide.
RITFIT expands into European market amid growth push
RITFIT, founded in the U.S. in 2015, opened a flagship showroom in Chino Hills, California in 2025 and began expanding into European markets in 2026.