SHERIDAN, WYOMING -- June 24, 2026 -- Messe Düsseldorf has published the inaugural ProWein Sparkling Report, a comprehensive market analysis covering the global sparkling wine sector and available as a free download from the ProWein website. The report examines established categories including Prosecco, Champagne, Crémant, Cava, German and Austrian Sekt, Franciacorta, and Lambrusco alongside emerging producing regions such as the United Kingdom, Hungary, California, and Tasmania. It was produced by A2 Wine & Things under the direction of wine journalist and DipWSET graduate Alexandra Wrann, and extends ProWein's year-round knowledge platform for the international wine and spirits trade.
Global Sparkling Wine Market Holds at $54.7 Billion Despite Broader Wine Decline
Sparkling wine has proved more durable than still wine as overall global consumption contracts. According to IWSR data cited in the report, global sparkling wine volumes grew steadily from 2020 before dipping slightly in 2024, reaching 3.32 billion bottles. Euromonitor International puts the total market value at approximately $54.7 billion in 2025. Luke Tegner, Head of Consulting at IWSR, is quoted in the report: "Younger consumers are taking a keen interest in the category and are enjoying sparkling wine even on casual, everyday occasions—beyond traditional celebrations. If this trend continues, sparkling wine can tap into new target groups and increase purchase frequency among existing consumers."
The category's resilience is uneven across regions and styles. Champagne, which set an all-time volume record of 325 million bottles in 2022, sold 266 million bottles in 2025 — down 2% year-on-year, though the pace of decline has slowed considerably from the 9% drop the previous year. Revenue fell more sharply than volume, with the region posting approximately 5.7 billion euros against the prior year's 6.5 billion euros. Prosecco DOC, by contrast, produced 667 million bottles in 2025, worth approximately 3.6 billion euros, extending a decade of growth even as the rate of increase moderated to 1.1%.
Crémant Sets Sales Record While Cava Absorbs a Steep Volume Drop
Crémant reached a new sales record in 2025, with nearly 123 million bottles sold worldwide — a 7.5% increase over the prior year. The category has also diversified its commercial base: in 2020, close to 70% of output went to the French domestic market, but exports now account for 41%. Price accessibility drives much of this growth, with supermarket Crémant averaging between €6.10 and €7.80, while premium tiers also expand.
Cava absorbed a sharp contraction. Just over 190 million bottles were sold in 2025, a 13% decline, with export volumes falling 18.7% to 114 million bottles. Drought conditions across the 38,000-hectare DO reduced harvests in recent years. Yet the ultra-premium tier, Cava Superior Paraje Calificado, grew from 17,000 bottles in 2024 to 31,000 bottles in 2025, and the next tier down — Gran Reserva — posted 6% growth. Javier Pagés, president of the Regulatory Council, states in the report: "The future of cava lies in a continued focus on quality and a premium brand image."
Germany and Austria Navigate Softening Domestic Demand With Export Push
German sparkling wine producers under the Association of German Sparkling Wine Producers (VDS) — which accounts for approximately 95% of domestic production — sold around 234 million bottles in 2025, a 4.7% decline from the prior year. Smaller and medium-sized members (under 4 million bottles) outperformed the sector, recording 1.7% growth. Nearly 90% of output is consumed domestically, but premium producers are increasingly prioritizing export markets. Dr. Alexander Tacer, Managing Director of the VDS, notes in the report: "Interest in German sparkling wine is also growing internationally. German producers see opportunities particularly in markets with a strong affinity for premium sparkling wines—such as in Scandinavia and Asia."
Austria's sparkling wine market operates under the Sekt Austria protected designation of origin, introduced in 2015 with a three-tiered quality pyramid. Approximately 25 million liters of the country's 2025 wine production — about 10% of total output — were used for sparkling wine. Market leader Schlumberger, which produces approximately one million liters per year, points to rosé and the non-alcoholic segment as its primary growth vectors.
Non-Alcoholic Sparkling Wine Achieves Nearly 9% Market Share in Germany
The non-alcoholic category is the fastest-growing segment within global sparkling wine, and Germany is currently its most important market. In 2025, approximately 22.3 million bottles of alcohol-free sparkling wine were sold in Germany, a 12% increase representing close to a 9% share of the German sparkling wine market. Grand View Research analysts estimate the total non-alcoholic wine market could reach $3.78 billion by 2030, growing at roughly 8% annually, with de-alcoholized sparkling wine accounting for approximately 60% of that total. IWSR projects double-digit growth for this segment in the years ahead.
Henkell Freixenet positions itself as the global market leader in non-alcoholic sparkling wine and has recorded double-digit growth rates for products including Mionetto 0.0% and Freixenet 0.0%. Both are sold outside the Prosecco and Cava classification frameworks, as origin regulations for those denominations prohibit de-alcoholized versions.
Emerging Regions From Tasmania to Britain Add Supply and Commercial Diversity
Beyond established categories, the report documents the rise of producing regions that were not historically associated with sparkling wine. UK sparkling wine sales totalled 6.2 million bottles in 2024 — nearly triple the figure from six years earlier — with 91% consumed domestically and exports growing 35%. The average bottle price stands at approximately 35 pounds, reflecting a traditional-method production base. Nicola Bates, CEO of Wines of Great Britain, notes in the report: "Our data shows that growing degrees and the number of days with temperatures above 30 degrees are gradually increasing, while at the same time the period between flowering and harvest is gradually decreasing."
Tasmania produced approximately 8.6 million bottles of sparkling wine in 2025 from a total harvest of 23,002 tons — representing 43% of the island's wine output. Almost all of it is produced using the traditional bottle-fermentation method. Hungarian sparkling wine, led by producers in the Etyek-Buda region, is advancing in export markets and premium on-trade listings. California produced over 110 million bottles of sparkling wine in 2024, with producers including Rack & Riddle launching new lifestyle-oriented brands to reach younger consumers.
The ProWein Sparkling Report is available free of charge at Prowein.