iQIYI's Smart TV App Reaches 141 Million Monthly Users as Big-Screen Viewing Surges
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Beijing – September 19, 2026 -- iQIYI's smart TV application, QIYIGuo TV, recorded 141 million monthly active devices in June 2026, leading China's connected-TV market as long-form video consumption shifts decisively to the big screen.
China's smart TV base expands to 302 million active devices
QuestMobile data shows active smart TV devices in China reached 302 million in June 2026, up 12.04 million year-over-year. QIYIGuo TV posted 50.42 million daily active devices that month, edging past the 45.14 million daily active users on iQIYI's mobile app.
Cross-screen data implies 130 million daily viewers on TV
Television is a shared device: Gozen Data estimates each smart TV averages 2.6 viewers, implying iQIYI's big-screen content reaches roughly 130 million individual viewers daily -- nearly three times its mobile daily active user count.