Beijing – September 19, 2026 -- iQIYI's smart TV application, QIYIGuo TV, recorded 141 million monthly active devices in June 2026, leading China's connected-TV market as long-form video consumption shifts decisively to the big screen.
China's smart TV base expands to 302 million active devices
QuestMobile data shows active smart TV devices in China reached 302 million in June 2026, up 12.04 million year-over-year. QIYIGuo TV posted 50.42 million daily active devices that month, edging past the 45.14 million daily active users on iQIYI's mobile app.
Cross-screen data implies 130 million daily viewers on TV
Television is a shared device: Gozen Data estimates each smart TV averages 2.6 viewers, implying iQIYI's big-screen content reaches roughly 130 million individual viewers daily -- nearly three times its mobile daily active user count.
Daily viewing time climbs to 256 minutes in August
Gozen Data reports iQIYI TV users averaged 256 minutes of daily viewing in August, up 13 minutes from the prior month and rising for three consecutive months. iiMedia Research ranked QIYIGuo TV first among preferred TV video subscription services in China for 2026, with a 32.45% share.
Global CTV market set to hit $260.56 billion in 2026
MarkNtel Advisors projects the worldwide Connected TV market will reach USD 260.56 billion in 2026, expanding at a 6.03% CAGR through 2032, with Asia-Pacific accounting for approximately 45% of demand. In the U.S., Nielsen's "The Gauge" report shows streaming captured 48.6% of total TV watch time in May 2026, with YouTube at 13.8% and Netflix at 8.0%. In Poland, Nielsen recorded Netflix's share of TV-screen viewing rising from 83% in May to 86% in June 2026.
Three iQIYI dramas surpass 10,000 popularity index in 2026
iQIYI has produced three dramas exceeding its content popularity index of 10,000 this year -- "The Punishment,