PowerUP

Global – October 25, 2026 -- Cloudflare's PowerUP partner program offers four distinct partner models and ties partner benefits to three performance criteria, with Zero Trust bundles as an early commercial focus.

Four partner models cover resale, managed services, distribution and consulting

Resell partners sell or integrate Cloudflare products into customer solutions. Manage partners build, sell and remotely manage Cloudflare-based services. Distribute partners give resell and manage partners access to Cloudflare products, services and support. Consult partners provide services and refer customers to Cloudflare, without reselling solutions or managing services.