Global – October 25, 2026 -- Cloudflare's PowerUP partner program offers four distinct partner models and ties partner benefits to three performance criteria, with Zero Trust bundles as an early commercial focus.
Four partner models cover resale, managed services, distribution and consulting
Resell partners sell or integrate Cloudflare products into customer solutions. Manage partners build, sell and remotely manage Cloudflare-based services. Distribute partners give resell and manage partners access to Cloudflare products, services and support. Consult partners provide services and refer customers to Cloudflare, without reselling solutions or managing services.
Benefits scale across capacity, capabilities and coverage
Partners earn benefits for proven performance and capacity to deliver at scale. Additional benefits go to partners with product, industry or services specialization. The highest benefits go to partners with global capacity and capabilities.
Cloudflare adds training, distributors and pricing incentives to the channel offer
Cloudflare University provides technical enablement in security and connectivity. Support includes architecture reviews and demand generation assistance. Cloudflare works with value-added distributors to reach partners worldwide. Transparent pricing, exclusive PowerUP discounts and incentives are intended to raise partner profitability.
Presidio and Assurance Data back the Zero Trust channel push
Dave Trader, Field CISO at Presidio, said integrated product bundles and partner services are speeding customers' path to Zero Trust-based security for teams, infrastructure and applications. Presidio is one of Cloudflare's initial launch partners for these bundles.
Randy Stephens, Chief Operating Officer at Assurance Data, said the firm is adding Cloudflare's 100% cloud-native Zero Trust solutions to its portfolio. He cited Cloudflare's investment in the partner channel, including deep enablement, service delivery support and incentives.