Leatherman Taps Creator Video for National Preparedness Push
Image
El Segundo, Calif. – September 19, 2026 -- Emergent Media has launched "Get Rugged With Me," a creator-led social video campaign built with Leatherman and The Shipyard, running through October 8, 2026 to align with National Preparedness Month.
Campaign adapts "get ready with me" format to position Leatherman as everyday-ready gear
The debut episode features outdoor photographer and environmentalist Colleen preparing for a multi-day backcountry camping and hiking trip. In an unscripted, UGC-style video, she highlights gear she never leaves behind, including the Leatherman Signal and Skeletool CX, showing how the tools fit into her packing routine and time on the trail.