Uuni LLC Launches 'The Disciplined Executive,' Donates All Proceeds
Sunnyvale, California – – September 30, 2026 -- Uuni LLC has released a new leadership book, The Disciplined Executive, and pledged to donate 100% of proceeds to charity rather than retain any book revenue. Written by founder Jani Hirvonen and published September 15, 2026, the book applies elite athletic training methods to executive leadership development.
Author applies IRONMAN training discipline to corporate leadership models
Hirvonen, a two-time IRONMAN All-World Gold Athlete, argues that leadership capability is built through deliberate practice, repetition, and accountability rather than gained automatically through promotion to senior rank. He draws on more than 20 years of professional experience spanning technology, research, consulting, and publishing sectors, including work in business development, partnerships, and international operations across both nonprofit and for-profit organizations.