Tyler, Texas – September 29, 2026 -- Nobel Golf has closed on 100% ownership of Hollytree Country Club, a private club in Tyler, Texas established in 1983, taking over an 18-hole championship golf course, tennis and pickleball facilities, dining and pool amenities.
Multiphase renovation targets deferred maintenance
The new ownership has launched a multiphase renovation plan addressing significant deferred maintenance, including repairs to the golf course irrigation system, replacement of non-operational maintenance equipment, and modernization of pool facilities.
Nobel Golf plans AI investment for member experience
Das Nobel, CEO of Nobel Golf, said the acquisition centers on strategic investment in AI technology to enhance member experiences while modernizing amenities and preserving the club's traditions.
Board of Governors to be reinstated for strategic oversight
The ownership team will reinstate Hollytree's Board of Governors to guide renovation initiatives, strengthen member engagement, and support long-term club governance.
Membership surge follows announcement of new ownership
Alicia Clendenin, Hollytree's Director of Membership and Events, reported a surge of new and returning members since the ownership change was announced, alongside plans to expand ties with local families and businesses.
Pangea Financial Services acted as exclusive advisor on due diligence, debt financing and tax compliance for the transaction.