Goshen, Indiana – September 21, 2026 -- Keystone RV Company recorded its strongest retail sales performance at America's Largest RV Show in Hershey, Pennsylvania since before the pandemic, driven by coordinated preparation between the manufacturer and its dealer network.
Keystone breaks multiple fifth-wheel sales records at Hershey show
The Goshen, Indiana-based manufacturer, part of THOR Industries (NYSE: THO), said it set several fifth-wheel sales records at the event, a result company President Troy James attributed to strong product-market fit and high-level dealer execution.
Dealer network execution converts booth traffic into closed sales
James credited dealer partners for turning show floor interest into transactions through mutual display planning, staffing, and consistent follow-up with retail customers. "Our dealer partners worked hard preparing for the show and executed at an incredibly high level from start to finish," James said, adding that product development, marketing, and sales teams worked alongside dealers to generate booth traffic and convert it into purchases.
Company commits to sustained dealer support following record week
James said Keystone's commitment to dealers going forward centers on maintaining product output, marketing support, and responsiveness. The company also acknowledged retail customers who visited its displays and completed purchases during the show, calling their confidence central to the week's results.