SHERIDAN, WYOMING – June 13, 2025 – The Industrieverband Garten (IVG) e.V. has announced new leadership within its Profigartenbau (PGB) division, signaling a renewed strategic direction in representing Germany’s professional horticulture suppliers across national and international markets.
Peter Hölzer, Sales Director Germany at Birchmeier Sprühtechnik AG, has been elected as the new spokesperson of the IVG Fachabteilung Profigartenbau. He succeeds Frank Lock, Managing Director of Lock GmbH. Malte Specht, Sales Manager at Rabensteiner GmbH, will serve as deputy spokesperson. Both newly elected representatives will also serve as board members of IVG.
Continuity and Expertise at the Helm
Hölzer, previously the deputy spokesperson, brings deep familiarity with the industry and the association. His promotion ensures continuity while leveraging his expertise to guide strategic initiatives. “With Peter Hölzer, the division has elected a spokesperson who knows the industry and the association inside out. We are pleased with the outcome and congratulate him on this clear result,” said Anna Hackstein, Managing Director of IVG.
The newly appointed team is tasked with representing the division’s interests internally and externally. Hackstein added, “Together with Malte Specht, he will represent the division’s interests both within the organization and to external stakeholders.”
Recognition for Longstanding Industry Leadership
Frank Lock receives high praise for his years of commitment to the green industry, even prior to his tenure with IVG. Since 2006, he served as a board member and later president of INDEGA, before successfully transitioning its activities into IVG’s PGB division in 2018. His legacy is one of strengthened collaboration and enhanced industry voice.
PGB Division: Representing Industrial Horticulture Innovators
The IVG’s PGB division currently includes 18 member companies that manufacture or distribute products for professional horticulture. These span a wide array of sectors, including:
- Greenhouse construction and equipment
- Climate and environmental analytics
- Plant protection devices
- Climate, lighting, and irrigation technologies
- Digital crop management and automation
- Fertilizers and substrates
The division’s strategic goals are focused on consolidating technical expertise, supporting market access and development, and building a robust network among member companies. It also aims to serve as a strong advocate for its members’ interests in dialogues with other industry stakeholders.
About the Industrieverband Garten (IVG) e.V.
IVG e.V. represents manufacturers from the green industry, serving both consumer and professional markets. Its membership base of approximately 150 companies includes producers of plant care products, gardening tools, substrates, and lifestyle gardening solutions. The association’s core competencies lie in information dissemination, public relations, networking, and lobbying.
Learn more at www.ivg.org