NEW YORK – November 04, 2026 -- Itemize, an AI Finance Operations provider, has appointed Doug Airulla, a healthcare payments veteran with more than 25 years of experience, as Product Manager for Healthcare Operations & Revenue Cycle.
Airulla will lead development of Itemize's healthcare solutions for providers, payers, Revenue Cycle Management (RCM) organizations and healthcare business process outsourcing companies. He will own the product roadmap and its commercialization.
Airulla brings Wells Fargo and J.P. Morgan treasury experience
Airulla joins from Wells Fargo, where he was Executive Director and Senior Product Solutions Specialist. There he advised healthcare organizations on revenue cycle and treasury management. He has helped close more than $60 million in revenue over his career.
He previously spent more than 20 years at J.P. Morgan in healthcare payments, receivables product development and treasury management. He served on the launch team for the bank's Healthcare Link solution and helped lead its commercial-bank go-to-market strategy. He also contributed to Receivables Edge, a web-based receivables information platform.
Roadmap targets four high-volume healthcare workflows
Airulla will apply Itemize's AI and line-item intelligence capabilities to the following workflows:
- Claims ingestion, classification and adjudication support
- Payment posting and remittance processing
- Reconciliation and denial management
- Correspondence classification and healthcare records processing
Itemize converts unstructured claims, remittance documents, medical records and correspondence into structured data. The company says this reduces manual processing, improves accuracy, accelerates reimbursement and strengthens compliance and auditability.
Founder and CEO James Thomas said Airulla understands how transactions, documents and data move across providers, payers, banks and revenue cycle organizations. Thomas added that this perspective will be central to meeting the sector's operational complexity, accuracy requirements and regulatory expectations.
Airulla is a Certified Revenue Cycle Representative through the Healthcare Financial Management Association (HFMA).