ProWein 2026 Launches Sparkling Visions to Spotlight Premium and Emerging Sparkling Wine Segments
SHERIDAN, WYOMING - March 14, 2026 - ProWein is introducing Sparkling Visions as a new format for ProWein 2026, giving the international sparkling wine market a dedicated stage across the Düsseldorf fairgrounds from March 15 to 17, 2026. The concept combines a central Sparkling Bar, guided tastings, short talks, and a digital navigation layer designed to help trade visitors identify producers, compare categories, and plan meetings more efficiently. For exhibitors and buyers, the format matters because it packages category discovery, product sampling, and market education into a more structured commercial journey. It also reflects how ProWein is responding to growth in premium sparkling segments and rising interest in categories such as Prosecco, Crémant, and non-alcoholic alternatives.