Hangzhou Documentary on Cross-Border E-Commerce Hits 8.35M Views
HANGZHOU – September 04, 2026 -- A documentary series tracking China's cross-border e-commerce sector has drawn more than 8.35 million views on international platforms since its July premiere, according to the Hangzhou International Communication Center, which produced the series with the Hangzhou cross-border e-commerce pilot zone.
The series, titled "Cross-Border E-Commerce: Stories from China," documents how exporters are shifting from product-only sales toward narrative-driven marketing to reach overseas buyers.
Hangzhou's e-commerce trade volume rose 1,266-fold since 2015
The city's cross-border e-commerce trade volume has multiplied 1,266 times since 2015, while the number of registered sellers grew from 200 to more than 65,000 over the same period, the center said.