Singapore – September 22, 2026 -- Green Fuel Forward (GFF), the sustainable aviation fuel (SAF) demand-aggregation initiative launched by GenZero and the World Economic Forum (WEF) in May 2025, has expanded its Steering Committee and added Amazon, Bain & Company, and Temasek Trust as members, pushing total membership to 48 companies.
New Steering Committee members bring procurement and investment expertise
The Center for Green Market Activation (GMA) and the Singapore Sustainable Aviation Fuel Company (SAFCo) joined founding member GenZero on GFF's Steering Committee, announced during Green Markets Day at New York Climate Week. The expanded committee combines investment, demand-aggregation, procurement and market-development capabilities as GFF shifts from market awareness toward facilitating corporate SAF and SAF certificate (SAFc) transactions across Asia.
WEF hands secretariat control to industry-led Steering Committee
WEF, which helped convene stakeholders and build momentum during the initiative's first 18 months, will transfer the secretariat function of GFF to the Steering Committee. Frederick Teo, CEO of GenZero, said corporate ambition to address air travel emissions can direct financing into SAF adoption through certificate purchases, with GFF aggregating corporate participation into demand large enough to support regional production growth.
Bain, Temasek Trust and Amazon join to address business-travel and logistics emissions
Bain & Company, which counts business travel as its largest carbon footprint source and was an early SAF certificate buyer through the Sustainable Aviation Buyers Alliance and First Movers Coalition, said joining GFF extends that commitment to Asia-Pacific. Temasek Trust joined both as a member and as a catalytic funder, providing capital to offset procurement costs and lower barriers for other buyers.
SAF supply remains constrained by cost premium and limited production capacity
SAF supply in Asia continues to be limited by its price premium over conventional jet fuel and still-developing production capacity, according to the announcement. SAFc allow companies to claim emission reductions from SAF use even without direct physical access to the fuel, and GFF will work with industry, policymakers and standards bodies to build a trusted framework for corporate engagement with SAFc in Asia-Pacific.
Buyers cite reporting and supply visibility as procurement barriers
Corporate buyers face unresolved questions on how SAFc purchases should be reported under the Greenhouse Gas Protocol, alongside limited visibility into credible regional supply and a lack of dedicated in-house procurement teams, per the release. GFF's catalytic funding mechanism, including cost offsets and co-matching for select first-time buyers, is designed to lower these cost barriers.
GFF's membership spans companies with significant business-travel footprints, logistics and air-cargo operations, and international corporations decarbonising their Asian value chains. GMA CEO Kim Carnahan said the group aims to bring book-and-claim and demand-aggregation models to Asia while complementing existing initiatives such as the Sustainable Aviation Buyers Alliance.