Guangzhou – October 09, 2026 -- Chelsea Football Club has named Chinese carmaker GAC its Official Automotive Partner in a global deal that gives GAC access to one of the world's largest football fan bases as it pushes into the UK and European markets.
GAC vehicles to escort Chelsea's men's team to Stamford Bridge on selected matchdays
Vehicles from GAC's AION range will transport the men's team to Stamford Bridge on selected matchdays. The two parties first worked together on Chelsea's 2026 pre-season tour.
The partnership also covers digital storytelling, fan experiences and engagement, including car displays that let supporters view GAC vehicles directly.
GAC targets buyers outside traditional automotive channels in the UK and Europe
GAC describes the UK and Europe as important markets in its international development. The Chelsea deal adds to product introductions, sales-channel development and customer support, and is intended to reach audiences beyond traditional automotive channels.
GAC's European lineup includes the AION V electric SUV and the AION UT compact electric hatchback, both pitched at family travel and everyday mobility.
Deal forms part of GAC's One GAC 2.0 global strategy
The partnership falls under GAC's One GAC 2.0 global strategy and its Local for Local approach. GAC and Chelsea plan to combine the club's international reach with activities shaped around local interests.